Thoughts on ITSO part 1: Smartcard Ticket Usability
On 28th October, the consultation period ends for the Department for Transport’s paper Developing a strategy for smart and integrated ticketing, which is effectively1 the latest round of defining the...
View ArticleMaking Mobile Commerce Relevant for the Man on the Clapham Omnibus
There has to be a compelling user benefit, or significant user pain to persuade somebody to try a new technology. There also has to be a compelling business benefit, (preferably with a year-one...
View ArticlePassenger Focus Research Into Ticket Purchase Problems
Earlier this week Passenger Focus, the UK’s official rail watchdog, released their annual Spring Passenger Satisfaction Survey, and the press release focussed on some very interesting insights into the...
View ArticleMaking Mobile Commerce Relevant for the Man on the Clapham Omnibus
There has to be a compelling user benefit, or significant user pain to persuade somebody to try a new technology. There also has to be a compelling business benefit, (preferably with a year-one...
View ArticlePassenger Focus Research Into Ticket Purchase Problems
Earlier this week Passenger Focus, the UK’s official rail watchdog, released their annual Spring Passenger Satisfaction Survey, and the press release focussed on some very interesting insights into the...
View ArticleMaking Mobile Commerce Relevant for the Man on the Clapham Omnibus
There has to be a compelling user benefit, or significant user pain to persuade somebody to try a new technology. There also has to be a compelling business benefit, (preferably with a year-one...
View ArticlePassenger Focus Research Into Ticket Purchase Problems
Earlier this week Passenger Focus, the UK’s official rail watchdog, released their annual Spring Passenger Satisfaction Survey, and the press release focussed on some very interesting insights into the...
View ArticleThoughts on ITSO part 1: Smartcard Ticket Usability
On 28th October, the consultation period ends for the Department for Transport’s paper Developing a strategy for smart and integrated ticketing, which is effectively1 the latest round of defining the...
View Article